18 Thursday
October 2018

Registration & Networking Breakfast

Welcome Remarks

  • Gerald Gordon, Ph.D., President & CEO, Fairfax County Economic Development Authority

  • Sarah Fraser, Media Personality & Host of ‘Hey Frase’ Podcast

Keynote Conversation

Partnerships with Purpose: How National Geographic Became the #1 Brand on Social Media

  • Tammy Abraham, VP, Corporate Partnerships, National Geographic

  • Amanda Waas, VP, Client Solutions, National Geographic

  • Svetlana Legetic, Co-Founder, Brightest Young Things, Moderator

Hug Your Haters: The Art of Dealing with and Defusing Negativity Online

  • Lanae Spruce, Manager of Social Media and Digital Engagement & Acting Web Content Manager, Smithsonian National Museum of African American History and Culture

  • Laura Larrimore, Senior Digital Strategist, United States Patent and Trademark Office

  • Joseph Galbo, Social Media Specialist, United States Consumer Product Safety Commission

  • Chris Dorobek, Executive Editor at GovLoop's DorobekINSIDER, Moderator

Future Tense: How Leading Companies Embrace Innovation

  • Caitlin McKenna, Senior Director, Customer Experience & Innovation, Hilton

  • Brinda Sen Gupta, Deputy Director, Innovation Center, Booz | Allen | Hamilton

  • Neal Rothschild, Associate Director, Audience Development, Axios

  • Jonathan Aberman, Managing Director at Amplifier Advisors and Host of What’s Working in Washington, Moderator

Keynote Conversation

Crisis Management in the Digital Age

  • Judy Smith, Crisis Management Expert & Inspiration for the Hit TV Show Scandal

  • Julie Parker, President & CEO, Julie Parker Communications, Moderator

Networking Break

Keynote Conversation

Short-Form Videos: A Recipe for Business Success

  • Debra Puchalla, Senior VP, Digital Programming & Video, Food Network & Cooking Channel

  • Sara Levine, Senior Managing Editor, Food Network

Playing with Matches: Does Digital Media Fuel or Burn Startups?

  • Joe Falit, Co-Founder and CEO, Yombu Inc.

  • Amelia Friedman, Co-Founder and COO, HatchApps

  • Ajay Kori, Co-Founder, UrbanStems

  • Aaron Gregg, Business Reporter, The Washington Post, Moderator

SMW Insider Keynote

  • Brian Fanzo, Change Evangelist | Millennial Speaker | CEO, iSocialFanz

Closing Thoughts

  • Rachel A. Adler, Business Development Manager, Digital Media, Fairfax County Economic Development Authority

It's a wrap! Networking Lunch